http://preo.ube.fr/territoiresduvin/index.php?id=1800 Entrées d’index fr 0 http://preo.ube.fr/territoiresduvin/index.php?id=1635 O presente trabalho se propõe a apresentar o contexto atual do enoturismo no Brasil. Inicia contextualizando historicamente seu processo de desenvolvimento e posteriormente apresenta uma descrição da atividade em escala nacional com suas principais experiências e o que é promovido oficialmente pelo Estado Brasileiro nos territórios do vinho. Ao mesmo tempo, dada a carência de dados da demanda turística, foi realizada uma estimativa da demanda enoturística nacional a partir de dados de diversas fontes como reportagens, estudos e dados de associações de produtores. Os resultados apontaram que a atividade no Brasil é bastante diversa e ainda limitada, e concentrada na região sul e sudeste do país. Ao mesmo tempo, o enoturismo está centrado nas características culturais das regiões produtoras, desde a metade Sul do Rio Grande do Sul até o Nordeste do Brasil. Fica evidente a necessidade de ampliar estudos, sobretudo de demanda do enoturismo no país para o direcionamento de esforços de investimento em promoção do vinho nacional e do enoturismo de maneira geral. Identificou-se ainda que não existe um órgão centralizador da pesquisa ligada a cultura e ao patrimônio do Vinho no Brasil, em que o enoturismo se insere, nem uma associação nacional que congregue municípios produtores. The present work aims at presenting the current context of wine tourism in Brazil. It begins by contextualizing its historical development process and later on presents a description of the activity on a national scale with its main experiences and what is officially promoted by the Brazilian State in the wine territories. At the same time, given the lack of data on tourism demand, an estimate was made of national wine tourism demand based on data from various sources such as reports, studies and data from producer associations. The results showed that the activity in Brazil is quite diverse and limited, and concentrated in the south and southeast of the country. At the same time, wine tourism is centered on the cultural characteristics of the producing regions, from the southern half of the state of Rio Grande do Sul to the northeast of Brazil. It is evident that there is a need to expand studies, especially on the demand for wine tourism in the country, in order to focus investment efforts on the promotion of national wine and wine tourism in general. It was also identified that there is no centralizing body of research linked to the culture and heritage of Wine in Brazil, where wine tourism is inserted, nor a national association that congregates producing municipalities. jeu., 13 sept. 2018 11:39:59 +0200 jeu., 19 déc. 2024 09:07:52 +0100 http://preo.ube.fr/territoiresduvin/index.php?id=1635 http://preo.ube.fr/territoiresduvin/index.php?id=1794 Ce travail cherche à présenter le contexte actuel de l’œnotourisme au Brésil. Il commence par contextualiser historiquement le processus de développement de cette activité et en présente ensuite une description à l’échelle nationale avec les principales expériences et ce qui est officiellement promu par l’État brésilien dans les territoires viticoles. En même temps, compte tenu du manque de données sur la demande touristique, une estimation de la demande nationale d’œnotourisme a été faite à partir de données provenant de diverses sources telles que des rapports, des études et des données des associations de producteurs. Les résultats ont montré que l’activité au Brésil est très diversifiée et encore limitée, et qu’elle se concentre dans la région sud et sud-est du pays. En parallèle, l’œnotourisme est axé sur les caractéristiques culturelles des régions productrices, de la moitié sud du Rio Grande do Sul au nord-est du Brésil. Il est évident qu’il faut élargir les études, en particulier sur la demande de tourisme viticole dans le pays, afin d’orienter les efforts d’investissement dans la promotion du vin national et du tourisme viticole en général. Il a également été constaté qu’il n’existe, ni d’organisme centralisateur pour la recherche liée à la culture et au patrimoine du vin au Brésil, dans lequel le tourisme viticole est inclus, ni d’association nationale qui rassemble les municipalités productrices. The present work aims at presenting the current context of wine tourism in Brazil. It begins by contextualizing its historical development process and later on presents a description of the activity on a national scale with its main experiences and what is officially promoted by the Brazilian State in the wine territories. At the same time, given the lack of data on tourism demand, an estimate was made of national wine tourism demand based on data from various sources such as reports, studies and data from producer associations. The results showed that the activity in Brazil is quite diverse and limited, and concentrated in the south and southeast of the country. At the same time, wine tourism is centered on the cultural characteristics of the producing regions, from the southern half of the state of Rio Grande do Sul to the northeast of Brazil. It is evident that there is a need to expand studies, especially on the demand for wine tourism in the country, in order to focus investment efforts on the promotion of national wine and wine tourism in general. It was also identified that there is no centralizing body of research linked to the culture and heritage of Wine in Brazil, where wine tourism is inserted, nor a national association that congregates producing municipalities. mar., 01 déc. 2020 15:53:12 +0100 mer., 16 déc. 2020 11:15:28 +0100 http://preo.ube.fr/territoiresduvin/index.php?id=1794